November 4, 2014 Lydia Gable

The Art of Home Staging

In order to get an offer on your home, you need to first impress a potential buyer in a way that will make him or her envision a future life in that home. What is the best way to do this? The absolute best advice is to get a Realtor who is a home staging expert. Staging the home in a way that a prospect will absolutely start to imagine living there is an art form. It’s not a matter of arranging furniture necessarily. It’s more about knowing what buyers look for, what they dream about and then giving them a small slice of that picture.

A Realtor Who Sets the Stage for Home Sale

As an experienced Realtor, I have decades of experience as a home staging expert. Having helped sellers throughout Westlake Village, Thousand Oaks, Agoura Hills, and all over the Conejo Valley, I know how to sell quickly – particularly with the help of little masterful home staging. The truth is it really is an art form of sorts. It really takes a keen eye –your Realtor needs to know the trade secrets which only truly get more refined with experience. But I can assure you, a well-staged home can make a huge impact on the “feeling” conveyed during a walk through and ultimately the entire home’s presentation. If you are about to list your home, make sure you talk with an agent about their home staging experience. It can really be the difference between a quick sell to close experience or a stagnant listing. Below are some tips on staging. While just a a brief synopsis of the process, at least you will know what better to look for when you have a home staging conversation with a potential Realtor.

1. A Pristine Parlor

The first easy, but often overlooked step is to clean the house so well that you can eat off the floors. No matter how beautifully the room is arranged, potential buyers certainly don’t envision sweeping the floors as their new dream home fantasy. A few crumbs scattered on the floor or errant dust balls can absolutely destroy a perfectly pristine, picturesque setting. Before you arrange the furniture just right, each room in your home should be spotless. A professional home cleaner is indicated here – leave no stone unturned, no counter dusty. The carpets must be steam cleaned and all upholstery cleaned and deodorized. Ideally, you should also add a fresh coat of paint in all the rooms.

2. Simple and Spacious

Keep it simple. Scale back the furniture – make the rooms look modern, minimalist, and spacious. Why should you not fill a room with your gorgeous antiques and ornate furniture? It doesn’t allow a buyer to dream about the possibilities and too much furniture can make a room look small. Says an article on Realtor.com, less is more.

Make sure buyers appreciate the size of each room by removing one or two pieces of furniture. If you have an eat-in dining area, using a small table and chair set makes the area seem bigger.

3. Paint a Picture

Certain added touches to a room will draw the eye right toward it. You should aim to highlight the “possibility” of luxury, not the personality of the present owner – who by the way is leaving, not the story you want to tell. For instance, luxury bath soaps in the bathroom on a shell dish or clean spa scented candles will affect one type of buyer. A fireplace with the logs artfully placed will give just a touch of the Rockwell appeal to a different type of prospect – this works especially well in a room where the fireplace is the centerpiece. Add fresh flowers to the foyer for example or perhaps, in a well-lit home, change out the drapes with sheer curtains. Even an artsy umbrella stand with wooden handled umbrellas at the door and saysRealtor.com an “in process chess game” especially on an expensive Brooks Brothers Chess board, paints a very specific picture.

A Narrative and a Winning Track Record

This is just a sliver of how home staging can drastically change the ‘narrative’ of the home story you are attempting to tell and ultimately the home you wish to sell. In the final analysis however, you really need to work with the right Realtor® who is not only a staging expert, but also knows the community, the potential buyers in that market, and has a proven winning track record in that very market.

If you are looking for a Realtor® with the aforementioned staging expertise and proven home sales track record, Westlake Village Real Estate is top ranked. Getting ready to list your home in Westlake Village, Agoura Hills or a surrounding community? Contact Lydia Gable at Westlake Village Real Estate today for an appointment.

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