July 29, 2014 Lydia Gable

Summer 2014: The Secret to the Home Sale

In light of my recent article, Summer SoCal Housing Market Update: ‘Normal’, and after readingThe Huffington Post piece titled, 6 Seller Secrets for This Summer’s Real Estate Market, I thought it was the perfect time for a Part 2 to my summer update.

The Huffington Post article points out in part:

Right Now = A Great Time To Sell…Mortgage rates are still at historic lows, so buyers ARE poised to buy and ready to hit the streets.

It’s true – we are now in a very specific seller’s market and it’s likely to turn soon into a buyer’s market. So what are some seller secrets to optimize your listing, get your asking price, and close quickly… especially if you need to move before the kid’s return to school? Skipping the obvious— partner with a very experienced Realtor who knows the area and the market—here are a few tips from experts that I find highly beneficial if you’re ready to sell now.

The Price is Right! Come on Home!

Price your home right. This is such a key factor to a successful home sale and it all rests on choosing the right real estate agent. If you price your home too high or low it’s akin to building a home on quick sand. Says author, Michael Corbett, Trulia’s real estate and lifestyle expert, in TheHuffington Post piece:

This last quarter, prices started to slow nationally — and pricing is a critical component to getting your house sold. With this fluctuating market, you need to look at comps of similar homes in your area.

The Selling Season

Since it is summer, take advantage of that “given”. First, most people are probably hoping to move before the fall season. Also it’s the season to enjoy the outdoors so people are likely to pay more attention to local activities and outdoor fun in the prospective area. If it were Christmas you might have a Poinsettia plant in the foyer. It’s summer so highlight the activities near you – maybe the great schools and camps for children since they will be returning soon or the parks and nature trails surrounding the neighborhood. Take a look at my recent article on Westlake Village, Summer in Westlake Village is Hot, Hot Hot!. As you can see, this area would be irresistible to an nature-lover so you would highlight that in the sale. But no matter where you live, highlight the season. An article on BadgerRealty.com, quotes Karla Badger and suggests this important ‘summer selling tool’.

Just walking into a home with plenty of sunlight and plant-life brings a smile to my face. It allows the home to breath better and can freshen up the home [especially] if it’s been buttoned up all winter.’ Freshly cut grass give a better presentation for drive-bys and adding some flowers or flowering shrubs can complete the look to attract more buyers.

Drive Traffic To Your Open House Not the Beach…

Although this is a prime summer seller’s market, it also presents its challenges. Families have plans that don’t make searching for a home seem like a fun option. The weather is great so when it comes to choosing between the open house or the pool BBQ down the street, the temptation can lean toward relaxation and fun. So how do you ensure the open house is packed? Your realtor must have great online photos, real estate apps, and top marketing skills. Make certain to view your agent’s online listings and ask how they would market the home. Most home buyers now search with home buyer mobile apps. The listings should look stellar whether on iphone or on your computer.

Lydia Gable: Experience Counts

In this summer selling season, choose your realtor well, prepare the home, and just as important, the listing so you can be assured of an optimal sale. If all is done well, you should be ready to settle into your new dream home by the fall just in time for hot chocolate and lovely nights by the fire. Lastly, enjoy the summer and stay safe! Remember, if you need a realtor, choose one who lives and works in the area. Lydia Gable has over a decade of experience in real estate including in a volatile market. Contact Lydia Gable today. If you are searching for a luxury home in the Conejo Valley area, Lydia Gable is the smart choice. Read more here.

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