In an effort to rebrand the Paraiso Town Center the new owners conducted an informal community poll and learned that a name change was in order. So, The Village at Dos Vientos Ranch it is!
With such a stigma behind the old name, this gives the center a fresh start with a new name that was easy to pronounce and remember. While Paraiso (Spanish for “Paradise”) was a beautiful and obviously very distinctive name, four out of five people would pronounce it incorrectly, and that is not good from a marketing perspective. Since the new ownership there has been a renewed interest from businesses and residents alike according to Paradise Capital Group.
Built in 2008, The Village at Dos Vientos Ranch includes 40,000 square feet of ground level retail and restaurant space with outdoor dining, and 10,000 square feet of office space. The Mediterranean style complex also features a children’s playground and landscaped common areas with fountains. The centerpiece is an outdoor amphitheater with a performance stage and movie screen.
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