February 25, 2015 Lydia Gable

Drones in Real Estate Marketing

Dronepic‘Drones Set to Flood the Skies…’

As a Realtor and marketing professional, of course I understand the value of crystal sharp images as a tool in real estate marketing. If anyone had told me ten years ago that in just a mere decade, the Federal Aviation Administration (FAA) would approve the use of drones in real estate marketing by allowing the use of aerial photography for real estate, I certainly would have doubted the sanity of the source. However, here we are a decade later and the FAA has approved (with restrictions) the use of drone photography for commercial users which includes Realtor. But before you go rent a drone for your next hot property, currently there are a litany of restrictions, enough paperwork to keep most newbies out of the friendly skies…at least for now. Not for long I predict—as with any trend this one is building speed quickly—and it’s a competitive industry.

In a recent article titled, Drones set to flood the skies of America under new FAA rules, the reporter claims that these remote controlled robotic quad-copters are set to become common sightings within the next two years. And judging by their popularity for commercial use, it’s likely be less than two years although challenges regarding privacy laws are already be waged in California. Says the article…

Mickey Lindsay, vice president of Oregon First, Realtors, said she is certain that pilotless aircraft “will become a standard tool in property marketing.” While real estate agents and prospective buyers already have access to satellite and street view images, drones may be the best way to capture an overall view of some properties, she noted.

Jackson: ‘Aerial Invasions of Privacy’

As the real estate market continues to rebound and investors flood the California market to scoop up properties, the addition of drone use definitely brings with it a newness and enthusiasm to an industry which has suffered in past years. And this recent ruling over the weekend is exciting to say the least. However, Senator Hannah-Beth Jackson, D-Santa Barbara, says essentially, not so fast. Jackson is proposing stiff privacy regulation following the recent FAA ruling. According to a report by KCRA news, “Jackson has introduced SB 142, which she said would protect people from aerial invasions of privacy.” She told the station:

Suddenly a drone was about 15 feet away, hovering about eyeball to eyeball. If you were to jump over your neighbor’s fence and stand in their yard recording what they had to say, that’s a trespass, Why should it be any different with a drone?

The Final Word on Drones in Real Estate…

As the final word, while the final book on commercial drone use has not been written, I cannot predict with accuracy the future prevalence of drone photography use in the housing market. However, until then, here’s what I do know –

With or without aerial drone photography, I bring 15 years of experience as a business executive in marketing and management and over a decade of real estate experience to all my Westlake Village real estate clients.  If you are interested in purchasing a luxury property in Ventura County, I promise to provide the most up to date, tech-savvy marketing, excellent satellite images, crystal clear professional photos, and a virtually unsurpassed track record of award winning experience. Where are the drones, you ask? Let me get back to you on that…

If you are a prospective home seller and you’re ready to list your home, or you are looking to view homes in and around Westlake Village contact Lydia Gable today for an appointment.

 

 

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