Home Buyers: It’s Time to Buy Now!

Home Buyers - Buy NowThe Time to Buy: Today!

David Seaburg, head of sales trading recently said as reported by CNBC, “I think housing stocks are names you should continue to own here, especially in the face of wages improving and jobs growth.”  The consensus by a myriad of experts is that housing is on the verge of breakout. In May, the housing market saw the biggest numbers in years and real estate stock continues to grow. With real estate stock booming, this kicks the economy into high gear and then you guessed it, buyers go out and spend more.

Home Buyers: California is a Hot Market

Are you ready or are you still in a recession mindset? Maybe you are saying, “Well I don’t know if that applies to my corner of the world.” Certainly some markets are still struggling, but there are areas of the country that are very hot right now. Says chief economist at Realtor.com, Jonathan Smoke:

Our early read of real estate trends in June suggests good news ahead for the U.S. residential real estate market, especially in the hottest markets with healthy growth in supply. California again dominated the hottest markets list.

So if you are ready to buy or even poised to sell, now is the time.

Why Buy Now  in Ventura County?

Terry Savage, expert on personal finance, the economy and markets wrote recently on a Huff Post Money Blog,

The time to get into the market is when there is little competition pushing prices higher.

But if you look at the numbers, you have an exceptionally advantageous window of opportunity right now. It does not mean you cannot buy later, but in terms of investment, every economist is saying “get in now.”

As I wrote in my recent blog Housing Market Hits Record Highs, May and June numbers are leading housing experts to sit up and pay attention. According to a recent Metro Study Report, Ventura County closings are up.

Ventura County closings increased from 95 to 183 (+93%), and annual closings increased from 502 to 566 (+12.7%).

We can all focus on the the past mistakes of the 2008 housing crisis but it makes much more sense to embrace that we are in a strong recovery and it’s a time of growth and opportunity. The numbers, while they off to a slow start in January, have been steadily climbing. It is likely now that we are going to continue to prosper. If you are ready to sell, make sure your home’s curb appeal is shinier and more appealing than any others, so you sell at your listed asking price. The competition is tough. Make sure to get the right agent and professionally stage your home so buyers are begging to get in. If you are looking to buy, many of you who are new to Southern California might not know about a community, just a short jaunt from Los Angeles, Westlake Village. If you are looking for a home that includes Southern California resort style living, top schools and a close proximity to Los Angeles, this is the place to view luxury home listings.

For more on Westlake Village and surrounding areas like Thousand Oaks and Agoura Hills, contact Lydia Gable today.

 

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Housing Market Hits Record Highs

HomeBuyersFirst Time Home Sales Surge

In May, home sales surged to a 5 ½-year high. This is good news for the market indeed, as more first-time home buyers including the millennials, finally took the plunge going from rental homes to marriage and first homes. Additionally real estate stocks hit a huge multiyear new level high leaving traders to say invest, invest, invest.

As reported by The Business Journals, The National Association of Realtors chief economist Lawrence Yun, said that the increase in new home buyers flooding the market, could signal more recovery on the horizon. He added that:

The return of first-time buyers in May is an encouraging sign and is the result of multiple factors, including strong job gains among young adults, less expensive mortgage insurance and lenders offering low down payment programs.

Existing Home Sales Also Hit New Highs

Then just after NARS reported the flood of first time home buyers into the housing market, Reuters reported that ‘sales of existing homes hit their highest level since 2009’. Yun said this was promising although the supply is still short of the demand keeping prices on the higher end.

With all this talk of recovery, if you were one of the cautious hold-outs, now may be the time to buy. If you are considering a new home purchase or perhaps considering buying your first home, think about starting the search now. You could be in a new home just in time for the leaves to change and children to return to school.  If you still aren’t sure but you are at least thinking of buying a home, take a cue from the market numbers. Look at the stock – if you have doubts. The economy is in recovery—it is. It’s not a fluke. A majority of economists agree even while cautious that it’s no longer speculation, we are in the midst of economic recovery. Investors know it, existing home owners know it as they begin to list their homes now increasingly. But where is the best place to hang your hat and call home?

Buy Well, Luxury Living in Ventura County

One of the best recovering areas, not to mention one of most luxurious places to live in the country, is Ventura County. Home sales have been steadily climbing and existing home values have continued to appreciate. In fact the Ventura County Star reported this month that the median home price and value in Ventura County:

…climbed to $500,000 last month, the highest value in eight years, according to data reported Wednesday by the real estate information service CoreLogic.

So if you are young and plan on moving onward and upward, Ventura County is not only a wonderful place to live but also a sound investment for home buyers. More than the investment though, you will be living in an area with a year round perfect climate, beaches and canyon trails nearby, lakes and country clubs only a stone’s throw from your front door, and the best schools, shopping and restaurants in Southern California. What more could you ask for? Westlake Village, Thousand Oaks and Calabasas – it’s the privilege that comes with working hard and coming home to luxury.

For more information on viewing homes in Ventura County, contact Lydia Gable today. Stay tuned for the next blog which will be posted soon. Feel free to weigh in with your comments here if you live in Westlake Village or surrounding areas and you want to share more about the best area to live work and play.

 

 

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Home Buyers – Location, Location, Location

 

Home LocationWhen searching for a new home, keep in mind location. Most buyers usually consider the number of bathrooms and bedrooms, the lot size, but in the final analysis, location is everything. We’ve all seen mansion-sized homes that are listed for a low asking price and then seen the same size home listed somewhere else for three times the price. What is the differentiating factor? Usually, the location is prime for the higher-priced home. Once the thrill of finding your dream home is worn a bit and you realize the commute to work is awful or there are no schools in the immediate vicinity, having a game room and several acres will mean a lot less.

When searching for a home in a great location, do the following research.

  • Commute

How long is the commute to work? If you love the home, it’s not going to mean as much if you are grumpy every time you return home from work. Also sometimes it’s not always the length of the commute but rather, can you handle it every day. Some commutes are longer but easier because of the direction you drive at rush hour. So try making the commute – can you handle it?

  • Safety and Schools

Is the area safe? Safety is always important. You can look up any statistics on crime for a given area. Obviously a potential buyer views a home during the day, but a neighborhood can appear very differently at night. Also, if you have children, it’s important to research the good schools in the area. Keep in mind, you may stay long term. So don’t forget to study the school rankings. Your children’s education depends on it.

  • Entertainment and Activities

Does the area offer entertainment options, shopping and activities? No home is the final answer. We don’t spend all day inside. So explore the area for nightlife, activities and local shopping. Are there things to do? Is there any good shopping, coffee shops, restaurants and/or outdoor fun near-by?

  • A Home Investment

Don’t forget that when you buy a home, location is not only a huge advantage while you live there, but of paramount importance when you decide to sell it. You may start out thinking “this is the home. I’ll never leave.” But things happen like job relocation, promotion, or you may just change your mind. If you decide to sell, being in the ideal location gives you a much better shot at getting your asking price.

The Conejo Valley: Why the Location is Everything

The Conejo Valley in Southern California is the prime location for home buyers. For all the aforementioned reasons, I sometimes list and close a property faster than you can say, “This is my dream home.” Thousand Oaks, Westlake Village and Agoura Hills are consistently ranked high in safety and school scores. Just a short commute to Los Angeles, the location is perfect if you want to live in a luxury, resort type setting but work in the city. The weather is perfect and shopping, outdoor hiking trails, lakes and Malibu Beach are just a stone’s throw from your door step.

For more on home listings in the Conejo Calley, contact Lydia Gable today for an appointment.

 

 

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First Quarter Housing Market Update – 2015

 

R.E. Market Update – March 2015

Late 2014 and early 2015 saw some slowdown in the housing market, but it looks like hope springs eternal. April and May could bring much needed relief. Spring is typically a busy time anyway for home buying but we aren’t quite there yet, numbers-wise. In any event, as I have reported for the past few years, here is my housing market update for the first quarter of 2015.

The first quarter report, according to DataQuick saw a marginal improvement month to month –  “an estimated 25,585 new and existing houses and condos sold in California in February 2015, a one percent increase from January 2015.”  Although this percentage is not up or even close to the numbers from 2014, California Association of Realtors (C.A.R) President Chris Kutzkey, says there are encouraging signs. Krutzkey seems to be of the motto, improvement is improvement regardless if it’s year to year or a simple incline from a dip the previous month. He says:

While February’s statewide improvement in the housing market was moderate, it’s an encouraging sign, nevertheless, as we head into the spring home-buying season. On the supply side, housing inventory improved overall with active listings growing at a faster pace of 5.3 percent when compared to last February.  Regionally, both active listings in Southern California and Central Valley increased moderately from last year.

Home Sales in Ventura County

Regionally, in Ventura County the median sold price of existing single-family homes is up for the most part. While the number is not up from February in a month to month comparison, it’s up since last year and compares favorably to most of the counties in Southern California. See the numbers chart from C.A.R.

Los Angeles

$419,260

$441,610

$389,080

-5.1%

7.8%

-0.3%

-3.2%

Orange County

$680,290

$674,340

$677,700

0.9%

0.4%

10.9%

6.3%

Riverside County

$323,220

$306,060

$302,370

5.6%

6.9%

4.3%

-7.7%

San Bernardino

$213,930

$206,660

$186,440

r

3.5%

14.7%

-7.8%

-0.6%

San Diego

$499,000

$496,380

$476,780

0.5%

4.7%

14.8%

5.7%

Ventura

$568,840

$582,630

$558,490

-2.4%

1.9%

-1.7%

6.4%

CoreLogic analyst Andrew LePage told the Los Angeles Times last week in an article titled, Southern California home prices rise, sales fall in February, that Spring has not quite sprung yet for the housing market – the true tale will be in the inventory numbers. Said LePage:

This feels a lot like early 2014, with home sales off to a slow start. And just like a year ago, one of the big questions hanging over the market is whether we’ll see a sizable jump in inventory this spring and summer.

Says the Times, however, not to fret, C.A.R. reports that there is some good signs on the inventory front. On Monday, C.A.R. reported 5.8 months worth of homes unsold on the market in Southern California, just shy of the six months that economists consider “normal” supply.

The Times also reports the strongest growth is in Riverside County, not surprising since the Millennials have a great impact there and have started buying as I reported in an earlier article from my blog. Also, San Bernardino County hit yearly highs, as did Ventura County where sales grew by 9.8%. Yay us…

Spring Home Buying…

In Westlake Village, Agoura Hills and Thousand Oaks, there has definitely been a surge of activity in the housing market especially as spring approached. As early as March, we started experiencing multiple offers on well-priced updated homes.  Inventory is still low, but it is starting to increase slowly.  The interest rates are low – good homes are definitely moving quickly!

Spring has sprung! Typically a busy season, if you’re ready to buy or sell, there is no time like the present. Don’t wait for an analyst to say it’s time, jump in now. You could be in your dream house by summer! And no matter what the “numbers” say, there is no better feeling than coming home.

Lydia Gable is a 2015 Quality Service Certified® Platinum Realtor in Westlake Village. Her proven track record and satisfied clients make her Ventura County’s top ranked real estate agent. If you are interested in viewing properties or listing your home, contact Lydia Gable today for an appointment.

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Quality Service Certified® Platinum 2015  

Quality Service Certified® Platinum

Typically not one to toot my own horn, I do like to celebrate good news – As such I’m honored to share with you the latest which is that I have been granted the highest level of service achievement in real estate, Quality Service Certified® Platinum. The award is given in recognition to those who receive 100% client service satisfaction according to the Leading Research Corporation. So I am proud to say that 2014 for me, did indeed garner 100% client satisfaction. But I won’t take all the credit – I have the best clients in the world.

Truly, what I really like about the consumer feedback from QSC is that it’s reliable, a real gauge for me that I’m doing my best work. QSC uses a “closed” survey approach which means that consumers can be assured of the legitimacy of the reviews; they are collected from real life home buyers and sellers on their past customer experience. Larry D. Romito, President and CEO of QSC added:

Nothing is more important to a prospective client in selecting a professional than the service results achieved with past clients. Consumers have greater confidence in service reliability, results and satisfaction with a Quality Service Certified real estate professional because they know that the agent’s service record has been validated by an independent third party.  100% service satisfaction record like Lydia Gable has achieved is just awesome.

Living and Working Where I Love…The Best Reward

Larry’s comments are lovely, but my real estate clients are simply awesome. What a privilege to work with home buyers and sellers in the beautiful Conejo Valley. I’m so lucky to be able to work with terrific peers at Keller Williams in the real estate industry and to live, work, and play in the best community in America.  It doesn’t feel like work when you do what you love. Moreover, when you love where you live – helping people buy and sell homes in the very same community I call home – well it’s more like a passion than a job.

If you want to view homes in the Conejo Valley or you are ready to sell, contact Lydia Gable today for an appointment.

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Millennial Home Buyers, ‘Y’ the Trend Matters

Millennial Home BuyerThe Millennial Home Buyer

After a bit of delay, a new generation, the Millennial home buyers, have finally entered the housing market. Generation X—those ages 33 to 47—made up the majority of home buyers, (31 %) in 2012 reported by the National Association of REALTORS®. However as of March 2014, the generational trend has shifted says the newest numbers published in the NAR Home Buyer and Seller Generational Trends.  The trend now, Gen Y—those 32 and younger—now makes up the majority of home buyers (36 %) followed closely by Generation X. So what does this generational group of buyers forecast for the market? Says CNN Money, Realtor.com Chief Economist, Jonathan Smoke, “predicts that new home sales will climb by 25% next year. And in some markets, the influx of young first-time buyers will be especially significant.” And yes, Los Angeles is included in the 10 hottest housing markets for 2015 due in part to the influx of first-home Millennial buyers. According to the article, the Los Angeles housing market will experience a growth spurt this year due to these new buyers:

Los Angeles 2015 home sales forecast: +6%

By virtue of Los Angeles’ immense size — the metro area population has surpassed 13 million — even moderate household percentage growth translates into a lot of people, which helped put LA on the top 10.

Y Home Buyers: ‘Mobile’ and Timid?

What does the Gen Y home buyer trend signify for the home market overall? A few things – considering Gen X was leading the way for the past few years in what was a depressed economy, this changing of the generational guards could be quite significant for the market. According to NAR, “97 % of these Gen Y buyers are financing their home purchase as opposed to 55 % of the Silent Generation and 88 percent of the overall buyers.” This is quite significant not only for the economy but what it potentially means over the next 5-10 years for Y’s — or Millennials as they are more commonly known—and for the generation behind them, watching their moves carefully. While Gen Y was late to the home buying game and have not lead the race in terms of first-time home buyers percentages tracking, it is likely in part due to the fact that they watched Gen X-ers and Boomers experience a market housing bubble, subsequent market crash, and a depressed economy. And it should also be noted that banks were no longer lending. But, more likely, as they seem to be trend setters, marching to the beat of their own drums, is that some of this waiting may be more attributed to the fact that they watched the generation before and have decided to make their own rules. Keep in mind this is the first truly mobile only generation. NAR says:

Gen Y is most likely among generations to also look online for information about the home buying process. More than half of Gen Y used a mobile device during their home search. Among those who did, 26 percent of Gen Y found the home they ultimately purchased via a mobile device.

‘Move Over Boomers…’

It could be a powerful few years now that Millennials have jumped into the housing market. Millennials are “estimated at between 70 and 80 million people, the biggest population bulge since baby boomers,” according to an article on The Real Deal. Also they are not the city slickers that Gen X was or that speculators portended. These independent spirits crave space and the suburbs over their predecessors who ambitiously headed for the city.

And…quite significantly, while Gen Y surpassed X in the third quarter of 2014 by a few percentage points, says The Real Deal, they were late bloomers waiting longer to buy… Says the feature:

… the home ownership rate for heads of households under 35 was only 36 percent in the third quarter of 2014 was the lowest rate since the U.S. Department of Commerce started tracking the statistic in 1994.

A recent article in the Wall Street Journal, reported that according to a recent survey of Millennials, they’re not following what speculators and forecasters assumed would be a “city-dweller” trend for this group. The survey released by the National Association of Home Builders, suggested that “based on responses from 1,506 people born since 1977, found that most want to live in single-family homes outside of the urban center, even if they now reside in the city.”

Fewer young people are buying homes because women are waiting until later in life to have their first child. The average age of a mother at her first childbirth was 25.4 years in 2010, up from 22.7 in 1980, federal statistics show.

So it looks as though Millennials will be a huge force to watch over the next 10-20 years. Essentially, now that they are having babies and starting families and moving out to the suburbs, Y buyers are driving the housing market.

Finally, watch Jonathan Smoke, Chief Economist of Realtor.com, talk about the significant of this new influx of buyers. Says Smoke, “The economic opportunity favors the young. Collectively, they will drive housing trends for at least the next 20 years. Move over, baby boomers—there’s a new economic force in town.”

As the market home market continues to grow and change, I’ll continue to keep you posted on the exciting news especially the updates coming from these unconventional home buyers over the next year…

If you are ready to purchase your first home or interested in viewing homes in Ventura County, contact Lydia Gable today for an appointment.

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Drones in Real Estate Marketing

Dronepic‘Drones Set to Flood the Skies…’

As a Realtor and marketing professional, of course I understand the value of crystal sharp images as a tool in real estate marketing. If anyone had told me ten years ago that in just a mere decade, the Federal Aviation Administration (FAA) would approve the use of drones in real estate marketing by allowing the use of aerial photography for real estate, I certainly would have doubted the sanity of the source. However, here we are a decade later and the FAA has approved (with restrictions) the use of drone photography for commercial users which includes Realtor. But before you go rent a drone for your next hot property, currently there are a litany of restrictions, enough paperwork to keep most newbies out of the friendly skies…at least for now. Not for long I predict—as with any trend this one is building speed quickly—and it’s a competitive industry.

In a recent article titled, Drones set to flood the skies of America under new FAA rules, the reporter claims that these remote controlled robotic quad-copters are set to become common sightings within the next two years. And judging by their popularity for commercial use, it’s likely be less than two years although challenges regarding privacy laws are already be waged in California. Says the article…

Mickey Lindsay, vice president of Oregon First, Realtors, said she is certain that pilotless aircraft “will become a standard tool in property marketing.” While real estate agents and prospective buyers already have access to satellite and street view images, drones may be the best way to capture an overall view of some properties, she noted.

Jackson: ‘Aerial Invasions of Privacy’

As the real estate market continues to rebound and investors flood the California market to scoop up properties, the addition of drone use definitely brings with it a newness and enthusiasm to an industry which has suffered in past years. And this recent ruling over the weekend is exciting to say the least. However, Senator Hannah-Beth Jackson, D-Santa Barbara, says essentially, not so fast. Jackson is proposing stiff privacy regulation following the recent FAA ruling. According to a report by KCRA news, “Jackson has introduced SB 142, which she said would protect people from aerial invasions of privacy.” She told the station:

Suddenly a drone was about 15 feet away, hovering about eyeball to eyeball. If you were to jump over your neighbor’s fence and stand in their yard recording what they had to say, that’s a trespass, Why should it be any different with a drone?

The Final Word on Drones in Real Estate…

As the final word, while the final book on commercial drone use has not been written, I cannot predict with accuracy the future prevalence of drone photography use in the housing market. However, until then, here’s what I do know –

With or without aerial drone photography, I bring 15 years of experience as a business executive in marketing and management and over a decade of real estate experience to all my Westlake Village real estate clients.  If you are interested in purchasing a luxury property in Ventura County, I promise to provide the most up to date, tech-savvy marketing, excellent satellite images, crystal clear professional photos, and a virtually unsurpassed track record of award winning experience. Where are the drones, you ask? Let me get back to you on that…

If you are a prospective home seller and you’re ready to list your home, or you are looking to view homes in and around Westlake Village contact Lydia Gable today for an appointment.

 

 

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Pantone Color of the Year 2015: Ideas for Home Decor

Elle Decor

Moving to a new home or upgrading your existing interior design?  Well, consider your timing quite lucky as you read on – The new Pantone 2015 Color trends have just been released!  Following, I will share all the juicy encapsulated details tailored specifically for you, the home owner. Why do you need this information?  If you plan on selling your home in the next year, it’s good to be “in the know” as to what colors are trending. Also, it’s just fun if you are redecorating, to get ideas.  I ran the 2014 color trends article last year and it was wildly popular, he we go… The 2015 Pantone Colors…

The 2015 Color of the Year

Pantone has named the 2015 color of the year – it is Marsala. Yep as in the wine…quite the switch from last year’s blue hues that were trending.  According to the Pantone website, Leatrice Eiseman, Executive Director, Pantone Color Institute®  says with regards to the color in the home:

Marsala is a subtly seductive shade, one that draws us in to its embracing warmth. Marsala is a natural fit for the kitchen and dining room – making it ideal for tabletop, small appliances and linens throughout the home.

As usual designers and home décor experts, once the color is announced, forecast further what color trends are likely in 2015. Here are a few expert opinions on what the color trends will be in 2015…

Many designers are suggesting using this color on the “accents’ in the home since it is such a bold choice and certainly not indicative of spring tones.

Elle Décor

As pictured on Elle Décor they use a red side chair. They say it’s, “best placed in rooms with white walls so it can best pop! As seen here in a dining room designed by Michael Coorengel 

Stella Design

Pantone2In addition to the Marsala color of the year, Stella Interior Design also predicts that its complement color Mustard will be trending in 2015 as well as some spill over hues from last year, the sea foam blues and greens.  According to Stella says Mid-Century Modern will be all the rage and… 

Mustard yellow and burnt sienna shades of untouched territory and au courant create a lively atmosphere while adding sleek texture to wooden finishes. Light turquoise blue and sea foam green tones amplify elusive shapes.

House and Beautiful

Pantone3While many home designers are not fond of the “wine” hue and suggest using it only for accents, House and Beautiful has fully embraced Pantone’s choice going so far as to show photos of  Marsala room examples or ones where the deep red color is the centerpiece of  the room. Here is one choice they showed for the kitchen. They say in their article, 8 Deep Red Rooms for Fans of Marsala, the Pantone Color of the Year 2015:

Designers Carey Maloney and Hermes Mallea created a vibrant kitchen in a New York town house. The Burgundy La Cornue Chateau 150 range is the kitchen’s focal point and showstopper. “Everything else recedes into the background,” Maloney says. “I mean look at that stove doing its thing — you don’t need any more statements.”

In case you are wondering, they call it the ‘statement stove’ –  not sure I would suggest going this bold if you are selling any time soon. But hey, if you just moved in – make a statement, go for it! 

If you are a prospective home seller and you’re ready to list your home, or you are looking to view homes in and around Westlake Village contact Lydia Gable today for an appointment.

 

 

 

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Mortgage Delinquencies Lowest in 6 Years – Good News

Fewer Delinquent Mortgage Payments, Better for You

Reports out this week revealed that fewer U.S. homeowners are delinquent on their mortgage payments. The numbers indicate that the late-payment rate on home loans hit the lowest level in six years the third week in August, according to credit reporting agency TransUnion. All good news to report – in fact these latest mortgage delinquency numbers are down from the first quarter of this year, when they were at 3.61 percent.

Housing Market Recovery: It’s REAL

The steady decline in home payment delinquencies, which has been consistent over the past two years, indicates that the American housing market is absolutely in recovery. In case anyone is still leery of a housing bubble, and there are hold-outs, this fact — recovery that is— is further bolstered by the home sales rebounding while foreclosures are steadily declining. Newsday reports that the good news is due in part to a decline and slow elimination of the “bad” home loans of 2008 and earlier, many of which resulted in foreclosures. At this time, some of the delinquency improvement can be directly attributed to more and more of these “bad” loan accounts being closed—most of the homes from this era have been sold or foreclosed upon— and an improvement in job growth and the economy. For those who are still suspect, I should say that this was big enough news that all of the major reporting agencies picked it up as a lead story last week including the Associated Press. Notably, this is definitely not self-adulatory reporting from realty associations in an effort to promote home sales. These are real numbers.

What Does This Mean for Home Owners/Buyers?

What does this mean for you as a home owner or potential home buyer? Well, that’s the best part of this news. Mortgage rates are falling and home values are increasing as a result of fewer delinquencies. According to The Wall Street Journal in an article titled, U.S. Existing-Home Sales Up 2.4% in July, The National Association of Realtors released a statement last week. It read in part:

The U.S. housing recovery gained traction in July as sales of previously owned homes rose to their highest level in 10 months. Not only were sales last month at their highest level since last September, but fewer transactions came from short sales of underwater homes and foreclosures.

Chris Christopher, consumer markets expert at IHS Global, also spoke to Fox News Business last week in the wake of the recent positive reports. He said that many Americans have improved their finances now that we are out of the recession. making them more likely to make on-time mortgage payments. Added Christopher:

What you can see here are consistent improvements; American households are doing relatively better. Household net worth is improving and people who have been foreclosed on have worked their way through the system.

Christopher added that IHS predicts “disposable income will make strong gains in 2013” making everyone more financially comfortable.

Isn’t nice to read some good news for a change?

Lydia Gable is an experienced and respected real estate agent in Ventura and Los Angeles counties for over a decade. Lydia has been honored with the Platinum Award from Keller Williams International and a #2 Ranking Individual Agent in Keller Williams Westlake Village. Thinking of purchasing your dream home? Contact Lydia Gable today for consultation or call (818) 934-8902.

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Summer 2014: The Secret to the Home Sale

In light of my recent article, Summer SoCal Housing Market Update: ‘Normal’, and after readingThe Huffington Post piece titled, 6 Seller Secrets for This Summer’s Real Estate Market, I thought it was the perfect time for a Part 2 to my summer update.

The Huffington Post article points out in part:

Right Now = A Great Time To Sell…Mortgage rates are still at historic lows, so buyers ARE poised to buy and ready to hit the streets.

It’s true – we are now in a very specific seller’s market and it’s likely to turn soon into a buyer’s market. So what are some seller secrets to optimize your listing, get your asking price, and close quickly… especially if you need to move before the kid’s return to school? Skipping the obvious— partner with a very experienced Realtor who knows the area and the market—here are a few tips from experts that I find highly beneficial if you’re ready to sell now.

The Price is Right! Come on Home!

Price your home right. This is such a key factor to a successful home sale and it all rests on choosing the right real estate agent. If you price your home too high or low it’s akin to building a home on quick sand. Says author, Michael Corbett, Trulia’s real estate and lifestyle expert, in TheHuffington Post piece:

This last quarter, prices started to slow nationally — and pricing is a critical component to getting your house sold. With this fluctuating market, you need to look at comps of similar homes in your area.

The Selling Season

Since it is summer, take advantage of that “given”. First, most people are probably hoping to move before the fall season. Also it’s the season to enjoy the outdoors so people are likely to pay more attention to local activities and outdoor fun in the prospective area. If it were Christmas you might have a Poinsettia plant in the foyer. It’s summer so highlight the activities near you – maybe the great schools and camps for children since they will be returning soon or the parks and nature trails surrounding the neighborhood. Take a look at my recent article on Westlake Village, Summer in Westlake Village is Hot, Hot Hot!. As you can see, this area would be irresistible to an nature-lover so you would highlight that in the sale. But no matter where you live, highlight the season. An article on BadgerRealty.com, quotes Karla Badger and suggests this important ‘summer selling tool’.

Just walking into a home with plenty of sunlight and plant-life brings a smile to my face. It allows the home to breath better and can freshen up the home [especially] if it’s been buttoned up all winter.’ Freshly cut grass give a better presentation for drive-bys and adding some flowers or flowering shrubs can complete the look to attract more buyers.

Drive Traffic To Your Open House Not the Beach…

Although this is a prime summer seller’s market, it also presents its challenges. Families have plans that don’t make searching for a home seem like a fun option. The weather is great so when it comes to choosing between the open house or the pool BBQ down the street, the temptation can lean toward relaxation and fun. So how do you ensure the open house is packed? Your realtor must have great online photos, real estate apps, and top marketing skills. Make certain to view your agent’s online listings and ask how they would market the home. Most home buyers now search with home buyer mobile apps. The listings should look stellar whether on iphone or on your computer.

Lydia Gable: Experience Counts

In this summer selling season, choose your realtor well, prepare the home, and just as important, the listing so you can be assured of an optimal sale. If all is done well, you should be ready to settle into your new dream home by the fall just in time for hot chocolate and lovely nights by the fire. Lastly, enjoy the summer and stay safe! Remember, if you need a realtor, choose one who lives and works in the area. Lydia Gable has over a decade of experience in real estate including in a volatile market. Contact Lydia Gable today. If you are searching for a luxury home in the Conejo Valley area, Lydia Gable is the smart choice. Read more here.

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