Drones in Real Estate Marketing

Dronepic‘Drones Set to Flood the Skies…’

As a Realtor and marketing professional, of course I understand the value of crystal sharp images as a tool in real estate marketing. If anyone had told me ten years ago that in just a mere decade, the Federal Aviation Administration (FAA) would approve the use of drones in real estate marketing by allowing the use of aerial photography for real estate, I certainly would have doubted the sanity of the source. However, here we are a decade later and the FAA has approved (with restrictions) the use of drone photography for commercial users which includes Realtor. But before you go rent a drone for your next hot property, currently there are a litany of restrictions, enough paperwork to keep most newbies out of the friendly skies…at least for now. Not for long I predict—as with any trend this one is building speed quickly—and it’s a competitive industry.

In a recent article titled, Drones set to flood the skies of America under new FAA rules, the reporter claims that these remote controlled robotic quad-copters are set to become common sightings within the next two years. And judging by their popularity for commercial use, it’s likely be less than two years although challenges regarding privacy laws are already be waged in California. Says the article…

Mickey Lindsay, vice president of Oregon First, Realtors, said she is certain that pilotless aircraft “will become a standard tool in property marketing.” While real estate agents and prospective buyers already have access to satellite and street view images, drones may be the best way to capture an overall view of some properties, she noted.

Jackson: ‘Aerial Invasions of Privacy’

As the real estate market continues to rebound and investors flood the California market to scoop up properties, the addition of drone use definitely brings with it a newness and enthusiasm to an industry which has suffered in past years. And this recent ruling over the weekend is exciting to say the least. However, Senator Hannah-Beth Jackson, D-Santa Barbara, says essentially, not so fast. Jackson is proposing stiff privacy regulation following the recent FAA ruling. According to a report by KCRA news, “Jackson has introduced SB 142, which she said would protect people from aerial invasions of privacy.” She told the station:

Suddenly a drone was about 15 feet away, hovering about eyeball to eyeball. If you were to jump over your neighbor’s fence and stand in their yard recording what they had to say, that’s a trespass, Why should it be any different with a drone?

The Final Word on Drones in Real Estate…

As the final word, while the final book on commercial drone use has not been written, I cannot predict with accuracy the future prevalence of drone photography use in the housing market. However, until then, here’s what I do know –

With or without aerial drone photography, I bring 15 years of experience as a business executive in marketing and management and over a decade of real estate experience to all my Westlake Village real estate clients.  If you are interested in purchasing a luxury property in Ventura County, I promise to provide the most up to date, tech-savvy marketing, excellent satellite images, crystal clear professional photos, and a virtually unsurpassed track record of award winning experience. Where are the drones, you ask? Let me get back to you on that…

If you are a prospective home seller and you’re ready to list your home, or you are looking to view homes in and around Westlake Village contact Lydia Gable today for an appointment.

 

 

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Homes – Hidden Hills and Calabasas

Hidden Hills and Calabasas

In our spotlight on home series which has become quite popular, this article focuses on luxury homes in Hidden Hills and Calabasas. The swank Los Angeles suburb of Calabasas, California, has an ever expanding roster of past and present celebrities. Most known for its celebutantes like the Biebs, his on-again off-again love, Selena Gomez, and of course the Kardashians, this community is home to a myriad of TV and film stars. While there are some more moderately priced neighborhoods in this suburb, what you see in the media is typically the lavish homes located in Hidden Hills.

As part of the San Fernando Valley, Calabasas is part of the West Valley and is considered one of the more wealthy suburbs located about 30 minutes from Los Angeles – although it feels like a hidden enclave a million miles away from L.A..  A little history, according to Grantland.com, reveals:

Calabasas was originally home to the Chumash people, the area “discovered” by Spanish explorers in 1776. And…Most of the public idea of Calabasas comes from the gated community of Hidden Hills, which is actually considered its own municipality (California is the only place in the U.S. where gated communities have been legally categorized as separate cities).

Hidden Hills is an area in Calabasas made famous by wealthy bad boys and reality stars but the truth is that it is a gorgeous, affluent, gated community. Hidden Hills is the second-wealthiest neighborhood in Los Angeles County.

Hidden Hills: More Bang for Your Buck?

Although Hidden Hills is rife with mansions and wealth, your money is quite frankly, well spent on homes here. In the valley there is more land for your dollar especially in the West Valley. The weather is a little warmer so you give up a bit of the ocean breeze and lower temps, but you are still a stone’s throw from Malibu. If you choose to venture out. Malibu is just over the hill.

In addition to its glitz, if you are starting a family, Hidden Hills is home to the Round Meadow Elementary School, one of the highest rated in the community – take a look at what parents say about this gem in the “hills”.  Also, you are adjacent to the very high rated school districts of Oak Park and Malibu.

Dining, Shopping and Leisure in Calabasas…

For leisure, shopping and dining in Calabasas is not to be outdone. Residents here enjoy the famed outdoor promenade known as The Commons – designed by the same developer Rick Caruso of Caruso Real Estate who designed Los Angeles’ The Grove. As with The Grove, it’s just as lavish and has become as much of a tourist attraction. According to The Commons Web Site:

With its elegant open air layout, distinctive Mediterranean architecture, lavish landscaping and fountain areas, The Commons is the ultimate in shopping, dining and entertainment

Outdoor Activities: Golf, Hiking and Surf…

Activities in Calabasas abound – home to the Calabasas Country Club, the city boasts a championship golf course.  If you enjoy hiking, you are steps away from some of the best Southern California hiking trails as you will live nearby to Saddle Creek which is in the Santa Monica Mountains and Malibu Creek State Park. And if you want to get your surf on at the beach, hop in the car and head to Malibu Beach.

Undoubtedly, Hidden Hills in Calabasas is the place to live in Los Angeles County and obviously the reason so many celebrities and business magnates flock to buy estates in the West Valley. If you are looking for your dream home and the ultimate in luxury and quality of life, consider a home in Hidden Hills.

For more information on viewing homes in Hidden Hills or in the surrounding communities, contact Lydia Gable today. And stay tuned for the next spotlight which will be on Westlake Village, a dream community and my very own town for home, work and play.

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